التاج الإخباري -

Abdali Boulevard Company has signed a cooperation agreement with the Princess Taghrid Institute for Development and Training (PTI), formalised at a signing ceremony held at The Boulevard on 15 July 2026, in the presence of representatives from both parties. The agreement was inked by The Abdali Group CEO, Eng. Amer Ahmad Tarawneh, and PTI General Director, Dr. Aghadeer Jweihan.

Under the terms of the agreement, The Boulevard’s Corner – an open community space within the district – will be dedicated throughout the summer season, starting in July 2026, to showcasing and selling products and handcrafted goods made by women beneficiaries of PTI’s economic empowerment programmes. The initiative aims to expand market access and boost product visibility among a broader public. The space will also host Souq Ne'meh and its diverse programme of artisanal, artistic, cultural and entertainment activities.

The partnership presents PTI with a valuable platform to showcase its humanitarian and development mission to The Boulevard’s diverse community of local residents, tourists and private-sector stakeholders. It will highlight the success stories of women and youth who have benefited from PTI’s programmes in training, empowerment, education and social care, broadening the base of supporters and potential partners while contributing to the sustainability of a number of PTI’s initiatives and humanitarian campaigns.

“We take great pride in this partnership with the Princess Taghrid Institute for Development and Training, which reflects our commitment to supporting national initiatives that a direct social impact. Welcoming PTI’s products to The Boulevard is about more than providing a space for display and sale; it is a chance to introduce visitors to inspiring success stories and products crafted by Jordanian hands that have transformed training and empowerment into tangible pathways toward productivity and self-sufficiency,” commented Eng. Tarawneh.

In turn, Dr. Jweihan stated, “Our collaboration with The Boulevard represents a strategic opportunity to enhance PTI’s reach and connect the products made by our beneficiaries with a bigger audience. We believe that true empowerment does not end with training; it requires fair and sustainable market opportunities that enable individuals to generate income and secure employment. Through this partnership, we will demonstrate the talents and capabilities of the women and young people we support, while introducing visitors to our mission and programmes, which are rooted in dignity, giving and protection. It will also provide a platform for many women- and youth-led entrepreneurial ventures to market their products and reveal their cultural, artistic and heritage-inspired talents through the activities of Souq Ne'meh.”

PTI works to empower and support some of the most vulnerable groups in society, particularly girls transitioning out of family care upon reaching the age of 18, as well as women, youth and persons with disabilities across Jordan’s governorates. The institute delivers a range of programmes focused on aftercare, vocational and handicraft training, employment readiness, support for income-generating projects and the promotion and marketing of products made by its beneficiaries at both the local and international levels. The partnership is part of PTI’s ‘Promise for a Better Future’ campaign, initiated to advance social protection and empower underserved communities through education, training and employment opportunities, alongside strategic partnerships that drive sustainable development and foster greater self-reliance.

The Boulevard’s Corner was launched as part of Abdali Boulevard Company’s CSR efforts to provide an open and accessible platform for local entrepreneurs and creatives. Through this initiative, the company seeks to support sustainable income-generation opportunities while spotlighting locally made products that embody meaningful social and developmental impact within one of Jordan’s most vibrant and visited destinations.

The partnership further reflects Abdali Boulevard Company’s ongoing commitment to CSR by shaping opportunities that connect the public with high-quality products and initiatives that carry genuine social value, while championing diverse communities across Jordan to build sustainable socioeconomic opportunities.